Anywhere you look, you see the competition. Do you find this happening? Of course, because it is quite normal in any business, whether you're a big company (of course, not a monopoly), medium or small company.
On the other hand, buyers are very sensitive, time of economic crisis and the need to wise conduct its business and implement only the strategies and tactics that are effective on the market. Do you often (they should regularly if not daily) you ask what is what brings customers for your competition, not with you? Find a weak point of your marketing strategy, and the following text we will help you with that.
What does the competition
To effectively counter the competition in the market, you need to know what your competitors are doing, which conducts marketing strategy and how to communicate with clients / customers. This sort of "spying" is necessary and try to get as much information about your competition because this is crucial for the implementation of your marketing strategy. Press clipping agencies, magazines, newspapers, television, advertising agencies, and more recently online social tools such as Facebook, Twitter, etc.. will greatly assist you in obtaining information about its competitor.
Price
The most important item. You can have the best product, best customer support, if your customers are sensitive to price. And there is certainly more, because research shows that three-quarters of Serbia's population consume less, live a simpler life as a result of the economic crisis and weak economic development. Price is the main factor in marketing mix and you have a smart set for its products - keep in mind that the price was the only element of the marketing mix that brings a profit, everyone else bring charges.
Once companies learn about prices and offerings of competitors, is able to use them as a landmark for establishing their own prices. However, you must be aware that the competition to change its prices in response to a change in your rates. Basically, the company uses the cost of positioning its offer in relation to competitors.
Added Value
All those involved in marketing well-known phrase "no brand loyalty and that is a discount of two cents can not be broken." Whether you are buying in a physical store or online, customers normally compare prices of different vendors and it is clear that for the same value, opt for a product or service below cost. We arrive at the concept of "value", what would happen if your offer has a higher value than competition?
As an added value, in order to attract the attention of buyers, we always try to enable something extra, extraordinary, interesting for customers, something that the competition is very hard to beat. Free delivery, additional coupons for events or other (related) products, you can offer special offers refunds, warranty periods, free initial consultation, depending on your type of business, product or service. Consider what your customers interested and create a special supplement that would have launched into action.
Reliability
If a customer encounters your defective product, it's hard to come back and buy the same. The reliability of products / services is one of the most important items in the post-sales period, because you want to be a buyer again return to your store and buy some of your products. If you sell something on the Internet, the importance of a reliable vendor is even more important, since research shows that only a third of potential customers that the online ordering basket "cracks" to return again and complete the order.
Always fill in what you offer in the characteristics of products or services - keep in mind that a satisfied customer is much more than cover the loss of items by any chance try to cheat.
Introduce also the customer support or customer service to resolve post-sales problems if customers are not satisfied with the record or product. Telephone, e-mail, contact center, it is convenient if you decide as soon as possible and the fastest problem with your product.
