Brochures are a tangible and very useful sales tool. Your customers can hold a brochure, leaf through it and learn about the many advantages of your product. It is the face of your company which you show to the world. It supports your marketing efforts on the Internet and also confers the credibility of print. Despite the Internet explosion, people’s opinions are still significantly influenced by print media, particularly books, newspapers and magazines.
Professionally written copy for brochures builds upon and expands the messages in direct mailings, flyers, banners and billboards, building brand and corporate image.
The brochure aims to directly stimulate sales – sales of ideas, products, services and image. One company may have a number of different brochures for various products. Each of them, however, must contribute to building the same, clear picture of the company. It must contain a recognisable slogan, a short introduction and a few words about the company, as well as displaying the company logo.
Are your brochures intended for other companies or for the end user? Completely different styles of expression must be used for talking to company owners, clients, retailers and wholesalers, employees and business associates.