Dramatized radio commercials are usually humorous in tone. They may be used either independently or in combination with other radio formats, and rely on making a connection between the product and a comic twist in the commercial.
This usually becomes a talking point among consumers and this spreads the message of the commercial. This form of advertising is also a great challenge for the creators of radio commercials.
The script for these commercials must be sharp and witty and the performance must be convincing and distinctive. This calls for excellent actors because if the performance lacks credibility, the commercial may instead may work against the product by inspiring ridicule.