Advertising is one of the most important elements of integrated marketing communications program. Advertising can be used to create images or associations and brand positioning in the minds of consumers.
The advertising strategy is based on several factors, including identification of target audience, the basic problem or issue advertising, the major ideas, and creating and positioning of advertisements.
From the angle of marketing experts, advertising message is a way to tell the message about the product or service can solve a problem or meet the needs and achieve goals. The media plan as part of the advertising strategy is the best way to get your ad message to the market.