TV commercials fall into the category of short video form. They are generally used to transmit video messages and are usually between twenty and thirty seconds in length. One reason for this is that modern viewers suffer from information overload and thirty seconds is the limit of focused attention span.
Even shorter forms, as short as five seconds, are also used. A recent novelty on television screens is the Block Bumper. This is a television commercial no longer than five seconds which fills half the screen immediately before and after a commercial break.
The TV commercial is by far the most powerful mass media tool on the market. The needs of clients change according to the season, trends and seasonal campaigns. Let’s look at who the main users of video advertising are these days.
Large corporations (banks and supermarket chains, producers of coffee, mineral water, beer, cosmetics and so on).
Their market is global and they have huge budgets at their disposal for broadcasting commercials. This is because, first and foremost, they understood the power of television long ago.
On the local scene, TV commercials are declining in importance along with the ratings of local television stations. Most television viewers in Serbia watch only a handful of national networks. The cost of broadcasting on these is relatively high and this deters small and medium-sized businesses which need great courage and very serious strategic thinking before they consider launching a television campaign.
If a medium-sized company wants to enter the market with a new product with mass appeal (such as a new biscuit, new mineral water or a new weight-loss product), television is the only forum for millions of viewers to hear about the product. And today that’s the only way to gain a position in the market. Of course a budget must be found and great caution is called for, particularly in the choice of team to craft your message and shape it into an effective video message.
Simone Creative Studio has met the challenge of the economic situation we are all in by coming up with a way to serve clients who want premium creative services on a limited budget. We work with our clients, advising and supporting them on their road to success. The only condition is a fair attitude. When you contact us, please be frank and open, because any attempt to take advantage will only be harmful to both of us.Tv reklame spadaju u kraću video formu. Za prenošenje video poruka, one su najviše koriste. Najčešće njihovo trajanje je od 20 do 30 sek. Pre svega, zbog toga što pažnja modernog gledaoca koji je veoma opterećen informacijama veoma opada posle 30 sek.
